Tuesday, October 11, 2011

SEO Tips - Setting Up WordPress Blogs

By Anthony Rogers

WordPress is one of the top SEO enhanced blogs that you can choose to use. It is a world leader. It is uncomplicated and easy to use, looks good and above all is 90% Search Engine Optimization ready out of the package.

This is part of a series of tip articles just about using WordPress for maximizing on Search Engine Optimisation.

Tip: Make sure the blog is on YOUR site

So often we are asked about adding a blog on another website such as Blogger or Wordpress.com which provides free blog hosting and has a high PR rank.

If you are doing blogging for SEO reasons compared to gaining traffic purposes, then you can ONLY locate your blog in one place and one place only - On your site!

Do not even think about using a sub-web such as http://www.blog.myhappysite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your site but they are confusing from an SEO perspective. If you want to have the blog content 100% linked up with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Sub webs will not gain you the identical SEO ranking benefits across all search engines because many search engines treat sub webs as a separate website.

If your blog is currently hosted on blogger.com or wordpress.com then you should consider to move it as soon as feasible if you want to enhance your SEO position.

If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned - adding a lot of new content may affect your ranking negatively at first.

We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a hit of new content 'dilutes' your current site content if the new content is NOT SEO optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your immediate ranking position.

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