Tuesday, October 11, 2011

Search Engine Optimisation Hype Log

By Cindy Craig


There is certainly a whole lot hype within the Search engine optimization industry probably because it is a techno field plus is very competitive so everyone is attempting eyebrow everyone else and get the upper edge.

Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.

Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimization playing field.

Yes SEO can be technical but only usually after you got it completely wrong at the beginning - your site that is. If you did not engage an Search engine optimisation consultant to supply you with the run down Before you decide to start building then you most definitely ended up with a site pierced with a zillion SEO holes. These web sites can take some fixing for sure. Most web developers know nothing with regards to Search engine optimization and what they do know they almost never put into action because they are not requested to by you! Not appointing a good SEO consultant is like constructing a 3 storey house without having an architect and engineer and expecting the builder to get it right - no way.

I run into a great Search engine optimization site once in every 100 sites. This is a terrible track record for web-developers. Every other single web-site is a ship full of holes sinking in the lower regions of page 196 of Google!

So apart from adding some vibrant pros to this piece I suppose I should add some substance. Well here it is - short and simple (well maybe not that short!)

Content is King

Google makes use of back-links a lot right now to judge a web sites popularity. However, it is currently a piece of cake to create back links of good quality in significant amounts to unbalance the ranking game. Google knows it's got to find a way to balance this out. When it does, most people's position will certainly come crashing towards the ground overnight.

On the other hand, Google always wants QUALITY content material - the best it can show. If you have this, then because content is the only reason why we have search engines in the first place, your website will usually do well regardless of what twists and turns Google puts its search engine algorithms through.

Never ever overlook that content is king in the Search engine optimization jungle. Ignore at your peril.

We fought to get content material on customers web sites for so long until we built it into our SEO ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their internet sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.

Your content delivery engines needs to be well tuned

Don't think that anyone can easily simply add content to a site and miss out on the platform you're adding it to. Google wants to make sure that the content material is not only the best for the keyword requested, but it also gives the best user experience. So make sure you cross your T's and dot your Search engine optimisation eyes when it comes to making certain your website delivers the best experience such as doing these :

Make certain your server is quick - Google just lately added this one - upgrade today if it takes too long to load your internet pages

Make sure ALL images have ALT tags WITH meaningful content material

Make sure every page has a UNIQUE page title relevant to the content of the page

Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)

Make sure there are at least 300 words of meaningful text on any page - the more the better for Google

Make certain that if you are utilizing a Website cms that the URL's are fixed so only words show up (and preferably keywords) and not funny programming expressions and numbers

Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text

If you cannot add content to your website (maybe you have a flash site), then at the very least add a weblog attached to your website - this helps a whole lot

When you next renew your current domain, renew for at least three years - of course longevity shows maturity and improves trust

Backlinks and more back links

And of course don't cease back-linking. Right now it is the powerhouse for Search engine optimisation but do not rely on this for the long term.

So I hope this has helped 'de-hype' a few of the Search engine optimization materials out there and assisted you along the Search engine optimisation highway a bit further.




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